How Great Leaders Inspire Action

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question « Why? »
His examples include Apple, Martin Luther King, and the Wright brothers …


In 2009, Simon Sinek released the book « Start With Why » — a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change. Full bio »

« If you hire people just because they can do a job, they’ll work for your money.
But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” (Simon Sinek)